Gone are those days when we used to ponder over those idealistic jargons in our philosophy classes. It’s your fault to be still in the hang-over of those inert notions: “unconditional” (unconditional love), “absolute” (absolute truth), “eternal” (eternal life) etc.etc.
Wake up. Now you are in the “marketing” field. Cop up with the present, catch up with the tagline: “conditions apply” and move on artfully.
Somehow, there’s always someone around us to offer an apple (in fact a wide variety of apples, I should mention) to us. Well, your choice is to consume it or not to. Oh no, it’s not. Your choice is to choose “which?”. 😉